equation…but my coach told me about a nifty equation, borrowed from business bestselling author Jack Canfield, that helped me move a few clients in a better direction this week. It’s this: E + R = O. First some background. I have two clients from the same financial services company who run different territories. One is very down at the moment. The market is obviously in the, uh, outhouse. His clients (financial advisors) are distracted and in a bad mood. It’s harder to get appointments and when he does, his clients aren’t listening because they are worried. His colleague–same job, different territory–is all smiles. He says: “I control two things: my activity and my attitude.” How wonderfully simple. So thanks to Mr. Canfield for this: “E” is Event, “R” is Response, and “O” is Outcome. The stuff that’s happening all around you–that’s E. How you react, what you do about it, how you let it affect you–that’s R. And O is the result. My client who’s not a happy camper right now has an R with a negative value. This is a great lesson for entrepreneurs or executives who want to start a business. Is this a good time to start a business (recession, gas at $3.35 a gallon, layoffs galore)? Depends on your “R”.